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Claros Studios

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Claros Studios — Pricing Cheat Sheet

For Jess · Internal use only · Use this when talking to potential clients

Hey Jess 👋 — One price, one product. $2,500 setup + $250/month. We don't build from scratch for each client — we run a platform called Claros OS. Think of it like an engine we've already built. When a new client signs up, we configure it for their shop — their logo, colors, menu, domain, and settings. The engine is the same. Everything else is theirs. When in doubt on anything technical, always say "Let me check with Lester on that."
The simple version: Claros OS is the ordering platform we've built and maintain. Every client runs on it. It handles payments, loyalty rewards, SMS notifications, label printing, scheduled pickups, the admin dashboard — all of it. When you sign up with us, we configure that platform for your business: your logo, your colors, your menu, your domain. You get a fully operational ordering system in about 3 weeks, without us needing to build anything from the ground up. That's why it's affordable. That's why it's reliable. It's already been tested in a real shop.

If they ask "so is it the same as another business?" — Tell them: the engine is the same, but their app looks and feels completely like their own brand. Customers would never know another business is running on the same platform.

Claros OS — Full Platform

Configured for your shop. Live at your domain. Everything included.

Setup Fee
$2,500
one time
+
Monthly
$250
per month
The $2,500 covers onboarding — we configure the platform for their brand, build out their menu, connect their Square account, set up their domain, and get everything tested and live. The $250/month keeps it all running — hosting, maintenance, updates, and support.

What every client gets

  • Full ordering app at their own domain
  • Their branding — logo, colors, name
  • Menu built out with photos & modifiers
  • Square payments, Apple Pay & Google Pay
  • Real-time admin dashboard
  • SMS notifications to customers
  • Scheduled pickup time slots
  • Loyalty rewards program
  • Promo & discount codes
  • Sales analytics dashboard
  • Thermal label printing integration (client provides printer)
  • Curbside pickup flow
  • Installs to phone like a native app
  • Hosting, maintenance & support

How it compares

  • Toast charges $165+/mo before add-ons
  • Toast loyalty = +$50/mo extra
  • Toast SMS = +$50/mo extra
  • Toast online ordering = +$75/mo extra
  • Square loyalty = +$45/mo extra
  • We include all of that for $250 flat
  • No revenue cuts or commission fees
  • Fully branded to their business
  • Direct line to us when something needs fixing
  • Already proven in a real live shop

Best for

Any food or beverage business ready to take online orders — coffee shops, boba shops, juice bars, food trucks, bakeries, taquerias, and more. If they take orders and want to do it online, Claros OS is for them.

Feature Claros OS Toast Square for Restaurants
Custom branding & domain✓ Fully branded✗ Generic templates✗ Limited
Online ordering✓ Included+$75/mo✓ Included
Loyalty rewards✓ Included+$50/mo+$45/mo
SMS notifications✓ Included+$50/moNot available
Apple Pay & Google Pay✓ Included✓ Included✓ Included
Thermal label printing✓ IncludedHardware requiredNot available
Monthly software cost$250 flat$240–$285+$95–$144+
Setup cost$2,500 one time$800–$1,300+ hardware$50–$1,800 hardware
Long-term contractNo contract2-year contractNo contract
Live in~3 weeksWeeks + hardware shippingWeeks + hardware setup
SupportDirect line to LesterCall centerSupport tickets
What exactly am I paying $2,500 for?
That covers your onboarding onto our platform — we configure everything for your shop. Your logo, your colors, your menu, your domain, your Square account connected, all your settings dialed in. By the time we're done, you have a fully working ordering system live at your own web address. The $250/month after that keeps it running — hosting, maintenance, and support.
Is this a template? Will my app look like everyone else's?
The platform underneath is the same — that's what makes it reliable and affordable. But everything your customers see is 100% your brand. Your logo, your colors, your name, your photos. A customer using your app would never know another shop runs on the same platform. Think of it like how every Shopify store runs on Shopify — but they all look completely different.
How long does it take to go live?
About 3 weeks from when we receive your deposit and content. The platform is already built — we're configuring it for you. The timeline accounts for things like Apple Pay approval and domain setup that need a few days to process on their end. The faster you send us your menu, logo, and photos, the faster we move.
Can't I just use Square or Toast? They seem cheaper.
They look cheaper upfront but it adds up fast. Toast charges $165/month for basic software, then $50/month for loyalty, $50/month for SMS, and $75/month for online ordering — that's $340+/month for a generic system. We charge $250/month for something branded to your shop with everything included and a real person you can call.
Do you take a cut of my sales?
No. We charge a flat monthly fee — we never take a percentage of your orders. The only transaction fee is Square's standard rate (2.9% + 30¢ per order), and that goes directly to Square, not us.
What happens if I want to cancel?
Just give us 30 days notice. Your app stays live through the last paid month and then comes down. No cancellation fees, no penalty. We just ask for 30 days heads up so we can wrap things up properly.
Can I see an example of what it looks like?
Yes! Check out jscoffeeshop.com — that's a live client of ours, J's Coffee Shop in Los Banos. Real customers use it every day to order and pay. That's Claros OS configured for their brand. Yours would look just like that, but with your logo, your colors, and your menu.
Is the pricing negotiable?
We're offering introductory pricing right now — our rates go up after our first 3 clients. So what you're seeing is the best price we'll ever offer. We want our first clients to get an amazing deal since they're helping us grow.